Jim came up with the identified need, while going through a mundane daily experience himself feeding his premature baby at night. He kept getting the temperature of the bottle wrong heating, cooling and re-heating. Like other innovators mentioned above, Jim’s idea was a refined through time, trial and error and many failed attempts. The majority of the time, people build ideas through careful research and experimentation. Jim’s concept was no exception. It took a year to conceive and took another six years to develop. At the end, his product idea hit the shelves, he came up with a self-heating baby bottle. It took Jim four prototypes to finally get the product right and the rest as they say is awesome British inventions Self-heating baby bottlehistory.